Northridge Mall Welcomes JCPenney in New Building!

Northridge Mall Welcomes JCPenney in New Building!

WHAT        JCPenney’s Grand Opening

Arrive early: The first 100 people in line will receive JCPenney store gift cards ranging from $5 - $100, Disney plush toys and product giveaways from Sephora and The Salon by InStyle.

Visitors can enter for a chance to win a full suite of home appliances.

Hall of Famers and former 49ers players Roger Craig and Dwight Clark will attend and be available for an autograph signing at 10 a.m.


WHEN    Friday, November 4

Ribbon cutting: 9:30 a.m.

Doors open: 10 a.m.


WHERE    JCPenney, located on the west side of the mall

Northridge Mall
796 Northridge Mall
Salinas, CA 93906


GUEST INFORMATION    (831) 449-7226


Get Your Penny’s Worth of Style, Quality and Value

Celebrate the grand opening of JCPenney’s all-new single-level, 127,000-square-foot building at Northridge Mall on Friday, November 4! Explore the retailer’s expanded Sephora department, the largest JCPenney Sephora west of the Mississippi River, and visit an even larger Disney department, brand new home appliances department and a new InStyle branded salon.

At 10 a.m., mall guests are invited to touch, smell and sample products from the 3,200-square-foot Sephora section, which features a wide assortment of prestige cosmetics, skincare, fragrance and accessory products along with stylish handbags, jewelry, footwear and more.


Kids will especially enjoy the expanded Disney shop, which carries more than 300 exclusive toys, collectibles and children’s apparel featuring some of Disney’s most beloved characters, including Disney princesses, Mickey Mouse, Donald Duck and more.


Guests can update their house with help from JCPenney’s home appliance department, which is new to the mall, and features more than 100 models on display, including the latest refrigerators, dishwashers, dryers and more from top-quality brand names like Samsung, LG and GE.

JCPenney has also added The Salon by InStyle to give customers a cutting-edge salon experience for a new haircut, blowout, hair color or hair treatment for a fresh look for the holiday season. The Northridge Mall store is among the first JCPenney locations to house The Salon by InStyle.


In addition to the beautiful new JCPenney building, Northridge Mall is experiencing more exciting developments. Salinas’ first American Girl shop is now open at Toys “R” Us. The new shop-within-a-store concept features American Girl dolls and accessories in a 1,000-foot-space showcasing dozens of dolls that little ones love. Look for the Truly Me line of premium 18-inch dolls as well as clothing and accessories for girls and dolls. The shop also carries Wellie Wishers, American Girl’s new line of dolls for younger children. Previously, American Girl dolls were only available at the flagship American Girl stores and through mail order and online.


Work World, a specialty store that sells trade-specific workwear for men and women, opened a new location near Sears at the mall on October 26. The new store is twice as large as the original location, and features work boots, scrubs, jackets, vests, pants and more from brands like Carhartt, Dickies, Timberland and Walls.


Northridge Mall is the Salinas region's only indoor shopping mall featuring more than 110 stores, restaurants and a 14-screen Cinemark theater. Stores include H&M, Macy’s, Vans, Forever 21, The Disney Store, Victoria’s Secret, Pink, Kay Jewelers, Charming Charlie, JCPenney, Foot Locker, and The Children's Place. Dining options range from Blaze Pizza and Hometown Buffet to Panda Express and Carl's Jr.


About Northridge Mall

Northridge Mall is located at 796 Northridge Mall in Salinas, California. Hours are Monday – Saturday: 10 a.m. – 9 p.m., Sunday: 11 a.m. – 7 p.m. Restaurants and department store hours may vary. For more information visit, like us on Facebook or follow us on Twitter, Instagram and Pinterest.


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Jen Filice, Marketing Director

Northridge Mall

(831) 449-7227